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Value Betting
Bets with better odds than they should have
A value bet (+EV bet) pays more than its real chance of winning is worth. RebelBetting finds them for you across 120+ bookmakers and sportsbooks, so the edge works for you over time.
What value betting is and how it works
Value betting (also called +EV betting) is a strategy where you only bet when a sportsbook's odds are higher than the real probability of the outcome. Over many bets, that edge shows in your results.
RebelBetting is value betting software that finds these bets for you in real time.
How value betting works with RebelBetting
- Sharp sportsbooks' lines show the real probability of each outcome.
- RebelBetting removes the vig and compares the result with the odds at soft sportsbooks.
- You see the value bet, its expected value and a suggested stake.
- You place the bet and log it with one click.
A value bet in one example
Say the sharp line on a game is −110 on both sides. Remove the vig and each side has a 50% chance, so the fair odds are +100.
Now a sportsbook offers +110 on one side. Those odds imply a 47.6% chance (100 ÷ 210), but the real chance is 50%. That gap is the value.
Bet $100 at +110 a hundred times and you win about 50 of them. 50 wins of $110 minus 50 losses of $100 is $500, or $5 per bet. That's an expected value of +5%.
Even good bets lose, sometimes many in a row. That's variance, and it's why value betting is judged over a thousand bets or more, not one weekend. Read more about positive EV betting.
What the value betting software does for you
Find value bets
You see every bet where a soft sportsbook's odds beat the sharp price.
Place value bets fast
Go from signal to placed bet in under a minute. The stake is calculated for you.
Track your profit
Your results, ROI and yield update in the BetTracker as games are settled.
How RebelBetting finds value bets
A few sportsbooks, the sharps, take big bets from professional bettors and move their lines when those bettors disagree. Over millions of bets, their odds end up very close to the real probability.
Most sportsbooks are soft. They set lines for recreational bettors and react more slowly, so their odds drift away from the sharp price, sometimes in your favor.
RebelBetting removes the sharps' vig to get the fair odds, adjusts for known betting biases, and compares the result with the soft sportsbooks' odds every minute. When the soft odds are higher, you get a value bet.
More about the method is on the page about our value betting algorithm.
Our members' results, month by month
The chart below shows our members' value betting results, updated every month. Some months are much stronger than others, and your own results will swing more than a combined figure does. Even good bets lose, sometimes many in a row. That's variance, and the edge shows over hundreds of bets, not in a day.
Don't take our word for it. Try it free and see how it works for you.
Total member profit: €24 M
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Value betting (+EV) and arbitrage (sure bets). No credit card required.
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Value betting profit calculator
How much money can you make?
Play around with the value betting profit calculator and see for yourself how much you can profit.
$5,000
40
20
Estimated Monthly Profit
$0
+0% monthly return
Estimated hourly profit: $0
Actual profits will vary. Value betting is a long term way to profit.
Tom
Value betting user, United Kingdom United Kingdom
It's taken me less than two months of value betting to make as much as I made from matched betting in a year. View the process as more of an investment than betting, think long-term. Trust the system and keep placing bets.
Read the full interview →
Emil
Value betting user, Finland Finland
The only thing you need is a computer and some patience. My starting capital was €2500, and so far I’ve earned +€11000, which is a lot considering it’s tax-free. Use one or two hours per day, and you can make some big profits.
Read the full interview here →
Sam
Value betting user, United Kingdom United Kingdom
I've been using RebelBetting for the past 9 months, and I've seen great results. It's incredibly useful for finding value bets, making it a great way to make extra money on the side. I highly recommend it to anyone looking to start their own side hustle!
Pinnacle
Bookmaker
As the only bookie to welcome arbitrage action and not limit winning players, we've been working successfully with RebelBetting since 2009. The positive feedback we get from players, is testament to just how good their product is.
James
Value betting user & community member, United Kingdom United Kingdom
RebelBetting is a trustworthy product, and they have a helpful community and customer support. Plus, you’ll probably make a lot more than what you pay in subscription fees – it’s a great investment!
Stefan
Value betting user, Sweden Sweden
The program works and is easy to use. I started with around €1600 and have a €1000 profit now after one month. I'll definitely reinvest my bankroll.
Read full interview →
Tuân
Value betting user, Vietnam Vietnam
I've been using this service for a few months now; starting with the Starter plan and then upgrading to the Pro. The rewards have been worth it – my ROI is over 500%, which is all the proof you need. You should definitely try it.
Rasim Reiz
Reizbet.com, Sweden Sweden
Value betting and Sure betting are two really interesting products tailored for those who want to take betting to the next level. You'll get loads of profitable bets and will learn a completely new approach to betting – a game changer!
Read the Swedish RebelBetting article →
Louis
The Arb Academy
RebelBetting has put together an outstanding arbitrage betting software package. It has a simple, uncluttered interface but is packed with all the necessities for serious arbitrage betting.
Read full review at the Arbacademy →
AzBookmakers
Azbookmaker review, Azbookmaker review Azbookmaker review
RebelBetting is surely the best arbitrage software. It is the fastest and most professional software that directly points out the "mistakes" of bookmakers or the so-called arbitrage bets.
Value betting, arbitrage betting or matched betting?
Arbitrage betting (sure betting) covers every outcome of a game at different sportsbooks. The result doesn't depend on who wins, as long as you get all bets placed at the listed odds. It takes two or three bets per game.
Value betting is one bet per game. You lose more single bets, and you can start with three sportsbooks. Both are included in every RebelBetting plan.
Matched betting uses sportsbooks' sign-up bonuses and free bets, and stops when the bonuses run out. Value betting doesn't need bonuses.
This is what you get
Enjoy value betting on the go from anywhere! RebelBetting is web-based and works great on both your mobile and desktop devices.
All major browsers are supported. When you subscribe, you choose the plan that best fits your needs – Starter or Pro.
RebelBetting Pro
Built for maximum volume & profits. Access all bookmakers, betting exchanges and sharps.
- Higher limits. Bigger profits.
- Access to sharp bookmakers, brokers & exchanges
- Unlimited profit potential
RebelBetting Starter
Great if you are new to sports betting and want to profit from the most common bookmakers.
- Great when starting out
- Perfect if you have a smaller starting bankroll
- Proven average ROI of 30% / month
| Included | Starter | Pro |
|---|---|---|
| Nr of bets | Limited | Unlimited |
| Bets over 7% | - | |
| BetTracker | ||
| Bet settlement | ||
| 120+ books | ||
| Exchanges | - | |
| Sharps | - | |
| Brokers | - | |
| Custom filters | 2 | 6 |
Included in all plans
No matter which plan you choose, you get access to thousands of value & sure bets every day across multiple bookmakers.
The BetTracker
Keeping track of your betting profits has never been easier. With the BetTracker, you log your bets with one click.
- Complete overview of your betting history, results and profits over time
- Keep track of your ROI, Yield, EV, and much more
Automatic bet settlement
With the automatic bet settlement, your bets will be automatically updated with the final match results. This saves you a ton of time.
- Automatically updated match results
- Your total profit is also updated automatically, along with detailed statistics and reports
Statistics from Value betting users
30%
Avg ROI / Month
€24 M
Total Member Profit
€1,790
Avg Profit / Month
Get started with RebelBetting
Get instant access to value (+EV) and sure bets identified in real time. Built to help you find consistent, long-term profits—without guessing.
Monthly
Annual Save 30%
REBELBETTING TRIAL
Free
14-day free trial — no credit card required
WHAT YOU GET
Value bets & sure bets
Bet tracking & auto settlement
120+ sportsbooks
Basic access (limited features)
50 bets per day
REBELBETTING STARTER
99 $ per month
Everything you need to profit
WHAT YOU GET
Value bets & sure bets
Bet tracking & auto settlement
120+ sportsbooks
Unlimited bets per day
Built for consistent monthly profits
Higher value & sure bet limits
Most Popular
REBELBETTING PRO
209 $ per month
Built for maximum volume & profits
WHAT YOU GET
Higher limits. Bigger profits.
Brokers (higher limits)
Access to sharp bookmakers
Access to betting exchanges
Unlimited profit potential
REBELBETTING STARTER 1 YEAR
69 $ per month (billed annually)
Everything you need to profit
WHAT YOU GET
Value bets & sure bets
Bet tracking & auto settlement
120+ sportsbooks
Unlimited bets per day
Built for consistent monthly profits
Higher value & sure bet limits
Most Popular
REBELBETTING PRO 1 YEAR
139 $ per month (billed annually)
Built for maximum volume & profits
WHAT YOU GET
Higher limits. Bigger profits.
Brokers (higher limits)
Access to sharp bookmakers
Access to betting exchanges
Unlimited profit potential
Can I cancel my subscription at any time?
Yes. You can cancel your future payment at any time, while still continue using the service until the expiration date.
How can I be sure that I will profit?
You are always covered by our Profit Guarantee. If you don't make a profit the first month, you get another month for free – again and again until you profit!
No profit first month?
Get Another Month Free.
We know our products work, that's why we offer a Profit Guarantee.
If you don't make a betting profit in your first month, you get another month free.
Again and again until you profit. We take all the risk.
See how it worksIf you don't make a betting profit in your first month, you get another month free.
Again and again until you profit. We take all the risk.
Value betting FAQ
Is value betting really profitable?
Yes, over the long run. When you bet at odds higher than the real probability, each bet has a positive expected value. Short-term results swing a lot, so value betting is judged over a thousand bets or more.
What is value betting software?
Software that compares sportsbook odds with the real probability and lists the bets where you get better odds than you should. RebelBetting does this, suggests a stake for each bet, and tracks your results in the BetTracker.
How many sportsbooks and which sports do I need?
You can start with three. Check our list of bookmakers and sportsbooks to see which ones you can use where you live. Value bets come up most often in soccer, because so many games are played every day. Tennis, basketball, hockey and esports have them too.
How much money can I make?
It depends on your bankroll, how many bets you place and how much time you spend. Use the profit calculator on this page for a quick estimate, or the free profit simulator to see how much results can swing with your bankroll, stakes and number of bets.
Is value betting hard to learn?
The idea is simple, but doing it by hand is slow: you need to compare lines across many sportsbooks and spot mispriced odds before they move. RebelBetting does that part for you, so you can focus on placing bets.
What's the difference between value betting and arbitrage betting?
Arbitrage betting covers all outcomes of a game at different sportsbooks, so the result doesn't depend on who wins. Value betting is one bet per game with a long-term edge, so you lose more single bets. Both are included in every RebelBetting plan.
How do you calculate a value bet?
Turn the odds into the probability they imply: 100 ÷ (odds + 100) for plus odds, and odds ÷ (odds + 100) for minus odds, without the minus sign. Compare it with the real probability, which RebelBetting gets from sharp lines with the vig removed. If the real probability is higher, it's a value bet. A $100 bet at +110 with a real 50% chance has an expected value of (0.5 × $110) − (0.5 × $100) = +$5.
RebelBetting then suggests a stake based on your bankroll, using the Kelly criterion.
Is value betting risk-free?
No. You place one bet per game, so you won't win every bet, and losing runs happen. Over a thousand value bets or more with a positive expected value, you should end up ahead.
Do value bets work?
Yes, over enough bets. Each value bet has a positive expected value, but single results swing a lot. The statistics on this page show the average results of our value betting users.
Can you make money value betting in sports betting?
Yes, if you place enough value bets and keep going through losing runs. You won't win every bet. Take every bet your settings show you, because skipping the ones you don't like changes your results. Read more about selection bias.
Still have questions?
Can't find the answer you're looking for? Please chat with our friendly team.