Lars Cardon
CFO & Founder
Lars is a computing science engineer, has worked with R&D at the Department of Biomedical Engineering at Västerbottens County before co-founding Clarobet.
We believe sports betting should be treated like an investment: data-driven, structured, and transparent.
We're a small team of engineers and betting specialists from Sweden. We've been developing RebelBetting since 2009.

CFO & Founder
Lars is a computing science engineer, has worked with R&D at the Department of Biomedical Engineering at Västerbottens County before co-founding Clarobet.

CEO & Founder
Before co-founding Clarobet / RebelBetting, Björn had a successful career as a professional poker player. Studied Media Engineering Science at the University of Umeå.

Founder
Simon is the chief architect behind the RebelBetting products. A veteran software developer and entrepreneur who founded RebelBetting in 2007. Previously, he worked as a developer and project manager since 1996.

CCO, AD & Social Media
Hanna is the Chief Commercial Officer but also works with customer relations and external relations. Making sure everyone is getting the best experience is her top priority.
She has graduated as a Journalist and Graphic Designer.

Senior Developer
Full-stack engineer who has previously worked on various projects in markets such as livestreaming, e-marketing, logistics, and property management. Holds a Bachelor's degree in Computer Science from Umeå University.

Chairman of the Board
Joakim is CEO at Winn Marketing AB, VP and founder of Järnringen Förlag AB. Earlier he worked as News Editor at IDG. Studies include Science of Journalism at Umeå University, BA History at Uppsala University, Pedagogy and Economy.

Advisor
Fredrik is CEO at Revenues AB, and has worked several years with business developing, focusing on sales, market and leadership. Studies include human behavior with psychology as major at the University of Umeå, Sweden and innovation technique at the University of Mälardalen.

Content Marketing Manager
Antonia is a part-time Content Marketing Manager at RebelBetting, where she puts her passion for marketing and communication to work by crafting SEO-optimized articles. While juggling studies and a career, she enjoys the challenge of creating content that engages readers, all while boosting search engine presence.

CS Hero & Data Quality Analyst
Bryan has worked as a football trader/analyst for an online sports betting firm and is now the first point of contact in RebelBetting's support channels, as well as a data quality analyst.
Affiliate Manager
Rene has several years of affiliate marketing experience and will therefore be able to help affiliates with all their needs for a profitable relationship.
Auditor, EY
Advisor & Founder
In 2007, two programmers and two professional poker players got the seemingly crazy idea of building a tool that would make a guaranteed profit betting on sports. One programmer quit his job since twelve years, and after a year a prototype was finished. The small team was happily surprised to make a 12 % profit the first month. The first version of RebelBetting was launched in 2009. We have since then had over 325,000 users from over 140 countries.
Two developers and two poker players spotted an opportunity to bring data-driven thinking to sports betting
Our first platform went live, offering a new way to make smarter betting decisions
We expanded beyond arbitrage, introducing value betting to unlock new opportunities for smarter, long-term strategies.
We continue to innovate and expand our data-driven solutions for the modern bettor
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