About RebelBetting

We believe sports betting should be treated like an investment: data-driven, structured, and transparent.

Meet Our Team

We're a small team of engineers and betting specialists from Sweden. We've been developing RebelBetting since 2009.

Lars Cardon

Lars Cardon

CFO & Founder

Lars is a computing science engineer, has worked with R&D at the Department of Biomedical Engineering at Västerbottens County before co-founding Clarobet.

Björn, RebelBetting team member, professional headshot portrait

Björn Leyonberg

CEO & Founder

Before co-founding Clarobet / RebelBetting, Björn had a successful career as a professional poker player. Studied Media Engineering Science at the University of Umeå.

Simon, RebelBetting team member

Simon Renström

Founder

Simon is the chief architect behind the RebelBetting products. A veteran software developer and entrepreneur who founded RebelBetting in 2007. Previously, he worked as a developer and project manager since 1996.

Hanna, RebelBetting team member portrait

Hanna Falkdal

CCO, AD & Social Media

Hanna is the Chief Commercial Officer but also works with customer relations and external relations. Making sure everyone is getting the best experience is her top priority.
She has graduated as a Journalist and Graphic Designer.

Oscar Jonasson Lundberg, RebelBetting team member and sports betting software expert

Oscar Jonasson Lundberg

Senior Developer

Full-stack engineer who has previously worked on various projects in markets such as livestreaming, e-marketing, logistics, and property management. Holds a Bachelor's degree in Computer Science from Umeå University.

Jocke, RebelBetting team member and sports betting software expert

Joakim Bergström

Chairman of the Board

Joakim is CEO at Winn Marketing AB, VP and founder of Järnringen Förlag AB. Earlier he worked as News Editor at IDG. Studies include Science of Journalism at Umeå University, BA History at Uppsala University, Pedagogy and Economy.

Fredrik, RebelBetting team member and sports betting software expert

Fredrik Leek

Advisor

Fredrik is CEO at Revenues AB, and has worked several years with business developing, focusing on sales, market and leadership. Studies include human behavior with psychology as major at the University of Umeå, Sweden and innovation technique at the University of Mälardalen.

Antonia, RebelBetting team member

Antonia Lowig

Content Marketing Manager

Antonia is a part-time Content Marketing Manager at RebelBetting, where she puts her passion for marketing and communication to work by crafting SEO-optimized articles. While juggling studies and a career, she enjoys the challenge of creating content that engages readers, all while boosting search engine presence.

Bryan Frankera

CS Hero & Data Quality Analyst

Bryan has worked as a football trader/analyst for an online sports betting firm and is now the first point of contact in RebelBetting's support channels, as well as a data quality analyst.

Rene

Affiliate Manager

Rene has several years of affiliate marketing experience and will therefore be able to help affiliates with all their needs for a profitable relationship.

Johan Pettersson

Auditor, EY

Mattias Lundholm

Advisor & Founder

Our history

In 2007, two programmers and two professional poker players got the seemingly crazy idea of building a tool that would make a guaranteed profit betting on sports. One programmer quit his job since twelve years, and after a year a prototype was finished. The small team was happily surprised to make a 12 % profit the first month. The first version of RebelBetting was launched in 2009. We have since then had over 325,000 users from over 140 countries.

lightbulb

The idea was born

Two developers and two poker players spotted an opportunity to bring data-driven thinking to sports betting

lightbulb

The first version launched

Our first platform went live, offering a new way to make smarter betting decisions

graph 2018

Value betting launched

We expanded beyond arbitrage, introducing value betting to unlock new opportunities for smarter, long-term strategies.

globe

Building the future

We continue to innovate and expand our data-driven solutions for the modern bettor

Business Partners

Microsoft for Startups
County Administrative Board
Business Sweden
InfoTech
Uminova Innovation
Hanna rebelbetting
Antonia Rebelbetting
Bryan
Get in touch

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